On Line Learning - One of the First Rapid Experiments

Andi: We were working with an on line university, and were trying to help them think through the business model. So we created four fake webs university web sites. And so we bought google ads using the different kind of value propositions for the fake universities. The idea was not a conclusive like, whoever clicks on university number one is bat. That one wins,. But it was just another kind of data point that we pulled in along with all the other kind of traditional design research that we did.