Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy cover image

Building a data-driven organisation with purpose with Simon Leesley

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

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Optimizing Marketplace Performance Through Data

This chapter highlights the significance of positive framing in performance metrics within a marketplace, focusing on saving rather than wasting. It discusses the complexities in balancing supply and demand, taking into account factors like quality, distance, and user behavior across different demographics. By leveraging data-driven insights, the chapter aims to enhance operational efficiency, user retention, and navigate the nuances of customer engagement and cancellations.

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