2min chapter

Marketing Against The Grain cover image

Use This Marketing Framework To Build A Cult Brand

Marketing Against The Grain

CHAPTER

How to Craft a Story Around a Product?

Think of you join a company, and there's no real vision from the founder. Story as an afterthought is really hard to craft. The story is like an accelerant, not a requirement. But there still had to be some initial vision to make that.

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