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How to Plan Content for Live Ops | Barak David, COO Murka; Drew Levin, Lead PM Zynga; Jeff Witt, Co-founder Storm8 and Funzio

Deconstructor of Fun

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Live Ops - How to Optimize Your Live OPs

I really liked how Drew said, you know, talking about live ops in terms of solving problems or improving things. And I think that when it comes down to it, you want to use live ops to either solve problems in your core game and optimize what is going already. Knowing where your players are at in terms of balances, content consumed, and the rates of their consuming content will help you plan out new research trees. Maybe we should raise the level on next research this month. Or maybe we should introduce more research trees or gear or stuff like that. This is where analytics just becomes so important. Yeah. So first layer, you have the long long term retention and it's talking about

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