The idea of some technologies or develop decades later than they put into use Right? I think we don't even talk about technology is like any idea Ideas could bubble up. This is an example of a long-nosed technology that takes a long time to get to market So this is what happened with the iPhone The first multi-touch phone Remember this happened within two and a half year window Uh one of the uh Apple execs Steve was really upset because the plastic had scratches on it And then the exec goes to Steve Well Steve we have a glass port of types That don't scratch But it doesn't survive the one meter drop test so that's literally as I just imagined they dropped the phone
Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.
Timestamps:
(00:00:00) - Intro
(00:07:07) - The Convergence of Technology Theory
(00:09:58) - The Fragility of Ideas
(00:15:11) - iPhone Background
(00:18:51) - iPhone's Success by the Numbers
(00:21:06) - The iPhone Development Story
(00:27:40) - Multi-touch Story
(00:42:43) - Apple's Previous Phone Project?
(00:46:08) - The Grind of Building the iPhone
(01:04:22) - The Inside Story of the Iconic iPhone Keynote
(01:07:00) - The Carrier Deals
(01:07:57) - Why Steve Hated the App Store
(01:11:18) - How to build trust with you end-user
(01:13:29) - Gorilla Glass Story
(01:21:16) - Summarizing the iPhone Story
(01:27:42) - Awards and Biggest Lessons
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