4min chapter

The Innovation Show cover image

Taddy Hall- Competing Against Luck

The Innovation Show

CHAPTER

Kimberly Clark's Underwear for Men and Women

Kimberly Clark launched real fit briefs for men and silhouette for women. Launched in the US with a Super Bowl ad of famous football stars talking about you got to try these great new underwear I have. Packaging was also launched with images of people wearing clothes that they said they couldn't wear anymore.

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