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17. From Outputs to Outcomes with Neil Pleasants

Beyond UX Design

00:00

How to Make People Long for the Open Seas

"I don't have to tell you what to do anymore, right? Because you will figure out how to build the best damn thing you could possibly build," he says. "It's get people to think big. It's not just about increasing this by 5%. ... Rather than, oh, we need to increase this by 5%."

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