21min chapter

Industry Relations cover image

Walking the Line - Words Matter

Industry Relations

CHAPTER

Navigating Communication Challenges in Real Estate

The chapter explores the complexities of communication and writing in real estate, particularly focusing on balancing ethical considerations and effective messaging. It discusses the importance of word selection, transparency, and clear intent in conveying information within professional contexts like real estate transactions. The conversation emphasizes the significance of managing fiduciary responsibilities, steering tactics, and using standardized forms to ensure ethical practices and avoid legal issues.

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