Episode 30: Recession-proof sales
Decoding Sales
00:00
The Late Stage Is Your Closest to It, Right?
There's these services that tell you which companies are looking for your type of product. And so those products become really important to leverage. So we're using Bumbora, where if Bumbora tells us, hey, this company is looking for a zero trust security platform, that company is going to be much more heavily prioritized than a company that doesn't have that intent data. Make that evaluation signal. The late stage is your closest to it. It's the highest signal. Then it's more difficult the further up you move.
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