5min chapter

First Things THRST cover image

E001 - Will Ahmed (Whoop Founder): How I Grew a Multi-Billion Dollar Company From Nothing

First Things THRST

CHAPTER

How Does Woot Make You Feel?

When Woot was valued at $3.6 to $3.7 billion, how did that make you feel? I mean, it's certainly a great milestone in the company's history. Most entrepreneurs are running almost exclusively on a dopamine system,. So dopamine makes you happy, but it also makes you really motivated. But where you see entrepreneurs burn out is that they're exclusively running on that system.

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