How Do You Segment Your Customers?

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"If it ain't broke, don't fix it for those people," he says. "You're trying to not just alienate them because you know that they're not going to accept the price increase on some level" Some places are like, 'This is across the board,' and others say: 'We can finagle just about anything'

This week we talk about the common advice to “raise prices”. Josh talks about where this can go wrong and how he thinks about pricing. Links: Peep Leja - podcast episode - https://podcasts.apple.com/us/podcast/laying-the-foundation-for-long-term-company-alignment/id1575516851?i=1000601807767 This is episode 72