S03.EP12 - Friction in Branding with Soon Yu
JUST Branding
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How to Get Businesses to See and Deliver on an Engagement
When you are trying to sell an engagement, you need to think about who has the need. That's the first person you need to talk to because if you don't talk to that person, forget it doesn't matter. The second person you have to think about is who actually has the approval for it. And the third one may not be the same person here. Who has the budget? Because sometimes approval still doesn't have the budget,. Well, then you have to help that part become a champion and be able to sell to the other parts of the ecosystem that creates the solution. As a sole proprietor, you have to thinking about all those things when you go in and you meet
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