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11min chapter
GTM 131: Being CMO Under Marc Benioff of Salesforce, the Innovator's Dilemma and AI SDRs
The GTM Podcast
Customer Obsession and Trust in Startups
This chapter explores the critical role of customer obsession for startup growth, particularly during revenue scaling from 1 million to 10 million. It emphasizes building customer loyalty through trust and genuine engagement, highlighting the 'momentum flywheel' as a pathway to resilience. Key frameworks like V2MOM and the importance of transparent communication within teams are also discussed to illustrate effective business transformation strategies.
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