4min chapter

Hidden Brain cover image

Creatures of Habit

Hidden Brain

CHAPTER

The Power of Cues in Building New Habits

Wendywood is a professor of psychology and business at the university of southern california. Cues are very powerful in creating new habits or preserving old ones. When our lives go hay wire, the cues that no ly surround us disappear. Wendy says this can be a profound opportunity for re invention.

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