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11min chapter
SaaS Talk™ with the Metrics Brothers - Ray "Growth" Rike & Dave "CAC" Kellogg
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
Maximizing Expansion ARR in SaaS Companies
The chapter emphasizes the importance of customer success qualified leads (CSQL) for upsell opportunities and discusses the role of different departments in driving growth and minimizing churn. The conversation also covers the concept of expansion cap, strategies for increasing expansion ARR, and the goal of ensuring customer expansion exceeds churn ARR for sustained growth.
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Discover
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