AKQA Branding Lessons

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AKQA spent the next few years building not just their volume of clients, but specifically targeting those with high name value who also wanted to expand online. Building partnerships with brands like Virgin, Coca-Cola and BMW quickly made the AKQA brand relevant,. making it synonymous with innovative campaigns. When you find brand partners who share your values and goals, it will have a multiplier effect in keeping your brand relevant. Relivance isn't a nice to have, it's a must have. It's how brand value is defined. Because a brand that is no longer relevant isn't competitive and won't last.

Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying these insights can amplify your momentum, whether your brand is just starting out or firmly established. By refreshing your brand in dynamic ways, you'll make it relevant and keep it relevant.

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