12: Dan Heath | The Power of Moments and How to Create Them
The Jordan Harbinger Show
00:00
The Odd Ball Effect
The odd ball effect is the idea that surprise somehow, stretches time. A study conducted by a guy named david eagleman says our brains kind of get bored with the brown shoe picture when we see it for the first time. The density of those notes seems to be a good proxy for how much time has passed. As life becomes more routine, they become less novel and there are fewer odd balls tossed in the mix. It's like seeing your alarm clocks constantly after novelty after novelty.
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