What Is a Bite?

When they came in, it was merely a hell yes moment for me. I had huge brand affinity firstly, right? That's the first part of it. The second part is that when I mentioned sensibility, kind of check or sense check to it, which was, you know, if this company were to buy us, what would they do with us? Could we even like, without asking them, without them telling us, could we actually see how this would play out?"