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#169 Leanne Perice on Managing Influencers, Negotiating Brand Deals & How Top Content Creators are Monetizing

Beyond Influential

CHAPTER

The Evolution of Influencers

20 11 was the same year that ot ifi launched and incthe gram launch. I don't even think people were saying influences for another, like, three years or four years. So i guess it's, you're looking at the space, were musicians conscious of using social media at that time, or yet? What were you thinking about?" "That same year my space was like pretty big," she said.

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