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S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
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How to Get a Better Understanding of Customer Behavior
Piel: 55% of the customers were new customers, which is obviously amazing. The next thing we look at is returning customers by cohort to get a better understanding of are there spikes that we're looking at in terms of the second month, third month, fourth month. We can also export this audience into Clavio to send them unique messaging or attentive to send them a text or hell even turn them into a direct mailer audience of customers. So start treating these people as VIPs early on and they will be one.
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