
124. Results-based pricing for Pilates, with Zenia Wood and Raphael Bender
Pilates Elephants
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Pilates for Pilates
People aren't most of the time coming to Pilates for Pilates. They're coming to Pilacy because they want a feeling that they get from it. And so then when we talk about the charging for results, it's like, okay, well, you want to lose 10 kilos, sign up for a monthly or weekly direct debit and see how you go. I suggest, get out of your back pain is something the plate is really good for better than weight loss - probably in Pilates.
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