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6min chapter
110 (Sell): Leveling with your buyer and setting clear expectations using PPO (Doug Landis, Growth Partner @ Emergence Capital)
30 Minutes to President's Club | No-Nonsense Sales
Why Do You Have to Do This Now Instead of Waiting?
Douglas Rushkoff: What is the right way to ask why now other than saying, when do you want to buy this thing? He says people make decisions based on cost, loss and suffering, pain.rushkoff: If you're going to tell a story there's some very simple tactics that have to be true.Rushkoff: Don't try to manipulate your customers into buying something they don't really trust.
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