A competitor at that time was priced just above us. So I knew our product wasn't like on par with theirs, so I didn't venture it too far into that. Now speeding forward, they ended up getting sold to a private equity company. And I think the founders did reasonably well, but the company is now just kind of floating around.
This week we talk about the common advice to “raise prices”. Josh talks about where this can go wrong and how he thinks about pricing.
Links:
Peep Leja - podcast episode - https://podcasts.apple.com/us/podcast/laying-the-foundation-for-long-term-company-alignment/id1575516851?i=1000601807767
This is episode 72