Real behavior change rarely comes from willpower, motivation, or sudden insight. According to behavioral scientist BJ Fogg, it comes from design. In this conversation, Fogg explains why habits form when behaviors are made easy, anchored to existing routines, and reinforced through emotion—not repetition alone. Drawing on the Fogg Behavior Model (B=MAP), he challenges common leadership assumptions about motivation, consistency, and culture change. The discussion moves from personal habit formation to organizational behavior, showing how leaders can redesign environments to drive faster, more durable change at scale—from AI adoption to product design. Fogg also critiques popular habit frameworks and clarifies what actually wires habits into the brain. Listen now to learn how leaders can stop trying to motivate people and start designing for success.
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