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Wait Wait...Tell Me!

99% Invisible

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The Psychology of Waiting: Revolutionizing User Experience

This chapter explores the nuanced experience of waiting, particularly in the context of technology and urban initiatives. It examines how insights from the psychology of waiting can improve user experiences, using case studies like those from Detroit, Kayak, and Amazon. By focusing on operational transparency and the evolution of visual cues like progress bars, it highlights how understanding the waiting process can enhance user satisfaction and reduce anxiety.

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