23. Use Your Product to Book More Meetings
Practical Prospecting
The Importance of Inbound for Demos
Maggie: What are some things that we should avoid when we think we're adding value, but like it doesn't really work. Jeff: I would avoid framing it as like a demo, avoid sending gift cards and that sort of thing. Maggie: How could this work for an IT company? Like what do you think is something that they can add value to other people? Jeff: It just depends on what you're selling, right? So if I was going to take, I feel like for IT, I can't think of anything off the spot.
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