How to Motivate Young People
Lost Debate
The Evolution of Tobacco Advertising Targeting Youth
This chapter examines how tobacco advertising strategies evolved to target teenagers, highlighting the shortcomings of the 'Think, Don't Smoke' campaign versus the effectiveness of the 'Truth' campaign. By framing smoking as a form of adult manipulation, the Truth campaign resonated with youth, promoting non-smoking as a means of gaining status and acceptance among peers.
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