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4min chapter
The Vault - 7 Pillars of CS
Gain Grow Retain
How to Write a Book About Customer Success
Wayne Ball: This is a three year journey for me, definitely a labor of love. The reason I did the book initially was because I pivoted into customer success after spending nearly two decades in training and education in B2B software companies. People keep asking me, what does customer success do? What value do you bring? Like you get these same questions from all different organizations and people. And so the book was originally written for me to solve my problem that I couldn't work out how to make this really efficient and be effective.
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