The Rise and Fall of Sports Media

CrossFit was a media company until one day in 2000 X, whenever that was 17, 16, 17 probably. They fired the media department. Since that time, what's happened to the growth of the sport? The affiliates have flat line, the sports flat line. So if you're not going to do it ourselves, give it to somebody else to do it. Okay. That's our jobs. That's how they define themselves inside the walls. CrossFit went through CrossFit. You were part of it.

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