E006: Marty Wholesome Goods, De-Risking Talent, Data & Testing, Gamers, Panzerism, Prime Day & More.
OPERATORS
The Importance of Incremental Testing
A lot of what you're talking about right there as far as like growing the EPV and incremental stuff over the years came from our CMO laws. And so it was pretty interesting because, you know, I wanted everything to look very polished. We were looking up to all the big brands that were running off Reddit layer and all these big agencies that had these incredible experiences. My CMO was just like, yeah, it looks good, but you know, it converts like shit.
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