A good pr stunt like this is going to create a lot of reach, but that reach is going to be wasted. The people who actually convert a don't actually stay on the abdont not actually stay using the another example called baclout. Once your customer his converted, if you continue engageg with them through product marketing and interaction with your team, you will be able to upsell, cross sell them,. And they might even refer your product to other people. Ineed to do is go to the next one and try to convert, to convert the next lead. So most people focus on acquisition. One company that's really good at this is superhuman. They're extremely good