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CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience

Pharma Launch Secrets

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Understanding the Needs of Heads of Regulatory in Pharma and Making Brands Valuable to Customers

In this chapter, the hosts discuss the importance of connecting with heads of regulatory in the pharma industry and how it can lead to effective collaboration. They also touch on the significance of brand value and its impact on customer loyalty. The chapter concludes with a sponsorship mention from EverMed, a provider of on-demand video engagement hubs for doctors and patients.

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