The Best Problems to Find

The most intense pain is felt when the problem comes from a task that is both important and urgent. Such a task cannot be deferred or delegated, which makes it a direct and noticeable pain. If you can solve this problem for your customers, this is the best kind of problem to have. The second best problems to find are the not as urgent, yet still important ones. In his opinion, right here, it becomes difficult for people to justify spending a meaningful amount of money on a solution.