#82: Michael Bungay Stanier – How to Begin Setting a Worthy Goal
Creator Science
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Balancing Creativity and Business
This chapter explores the challenges of managing diverse creative projects while running a successful business. It emphasizes the importance of balancing personal fulfillment with commercial objectives, particularly through the lens of publishing a book. The conversation also introduces a framework for setting 'worthy goals' that encourages critical evaluation of creative pursuits to foster both personal and societal impact.
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