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2min chapter
236 (Sell) Get Ahead of Deal Killers by Asking Buyers the Hard Questions Upfront (Steven Bryerton, ZoomInfo)
30 Minutes to President's Club | No-Nonsense Sales
The Pitfalls of Overenthusiasm in Sales
This chapter explores the pitfalls of excessive enthusiasm in sales, highlighting the tendency for premature pitches. It advocates for a more critical approach by encouraging salespeople to ask tougher questions about potential failures, ultimately improving their effectiveness and targeting qualified prospects.
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