How to Grow Muscle Cells in a Vitamix

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Take a chicken breast, put it in a Vitamix on low blend for 45 seconds. That's what it looks like. Then we take it out of that vessel, and then we run it through a process called extrusion. This is applying heat and pressure to the raw chicken beef or pork,. And creating what the end product is. Whether that's a chicken nugget or a chicken strip or a hamburger. So from cell to feed to vessel to finished product to restaurant, all without the need to slaughter an animal.

In this episode, Peter and Josh, CEO of GOOD Meat, delve into the revolutionary concept of producing meat without slaughtering a single animal. The conversation explores the journey of GOOD Meat, from its inception in a studio apartment to its current expansive headquarters in Alameda, California. Tetrick's vision is to transform the global food system, reducing harm to animals and the environment while providing consumers with a sustainable and ethical alternative to conventionally produced meat.

14:24 | The Story of Josh and Chicken
24:44 | Meat From an Antibiotic-Fed World
1:07:50 | The Future of Meat: Cultivated

Josh Tetrick is the CEO of Eat Just a company that specializes in no-kill meat. Eat Just was founded in 2011 by Josh Tetrick and Josh Balk. The company’s goal is to replace chicken dinners with cultivated fillets in the near future. Eat Just recently netted $370m in investments, including wealth funds backed by Qatar and the estate of Microsoft co-founder Paul G Allen

Check out GOOD Meats

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