Ravi Mehta teams up with Fareed Mosavat once more. This week, Ravi and Fareed are joined by Casey Winters, former CPO at Eventbrite and growth expert at Pinterest and Grubhub.
š The Big Question for Today: Is consumer tech experiencing a resurgence? With the advent of AI, some believe we're on the brink of a consumer tech revolution. But is this really the case?
š¤· Is consumer back? Sort ofā¦ š¤·
The Good News š People are spending more time online and are more willing than ever to try new products, including paid products. The days of freemium being the only way to acquire customers is seemingly behind us. And, the rise of AI has opened up exciting opportunities for product-minded founders to create value for consumers.
The Bad News š¬ The landscape is dominated by big players like Apple, Amazon, and Epic, making it hard for new entrants. Plus, the journey from seed stage to a mass-market consumer platform is long and fraught with risk. As a result, weāre still seeing few and far between VC backed consumer start ups. But, just because consumer is largely not investable, doesnāt mean it isnāt vibrant and growing.
What should founders or product leaders interested in consumer markets do? Check out a full summary of the takeaways at UnsolicitedFeedback.co.
