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2min chapter
Creó Una De Las Marcas de Vino Más Poderosas del Mundo: CASILLERO DEL DIABLO - Agustin Huneeus Cox
Emprendedor Chile con Francois Pouzet
Intro
Este capítulo explora la internacionalización del vino chileno a través de la historia de la viña Conchitoro, que transformó su percepción sobre las exportaciones y logró un notable éxito. Además, se resalta la importancia de construir una marca de calidad, ejemplificada por el impacto de Casillero del Diablo en el mercado global del vino.
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