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188 - Clarifying Thoughts on ABM | Keynote Series

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Using Facebook Ads to Target Hospitals

Before cambridge analytica ind two thousand 18. And i remember going in and taking all 500 of our silver accounts. At that point, you couldn't upload a c s v. The second thing that i see that's a mistake is just way to short term focused on the gold accounts. It just doesn't, it justust setting those experiments up to fail. And then, ah,  is two sails driven. Not enough marketing driven. I feel like a b m gets put into a box where it has to be super high a c v, super high touch, super sales driven and super technology driven. We didn't have any of those things when we were doing this

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