How to get a raise (according to Dan Pink)
Nudge
The Power of Questions in Sales and Persuasion
The most successful pitches invited the other side in as a collaborator. Questions are a powerful way to turn a dull pitch into one that the audience is engaged with. A brilliant study by Balkan and Anderson first measured how many people would stop when they were first asked to take part in the survey. So should we always use questions in our pitches? Or are there other tactics we should try? I ask Dan.
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