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18min chapter
Press Releases Are Spam
REWORK
Redefining Marketing Communication: Moving Beyond Press Releases
This chapter delves into the diminishing impact of traditional press releases in modern marketing, advocating for direct and authentic communication instead. It emphasizes the shift towards targeted, engaging content creation and personalized pitches to specific outlets. The discussion highlights the value of authenticity, personal connection, and genuine interest in marketing messages to resonate with audiences effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode