Meet the Queen of Kiwi: The 96-Year-Old Woman Who Transformed America's Produce Aisle (ENCORE)
Gastropod
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A Woman's Journey in the Produce Market
This chapter narrates the inspiring tale of a woman who revolutionized the produce industry by championing unique fruits and vegetables, including the brown mushroom and kiwi. It highlights her challenges and triumphs in the male-dominated market of the 1960s and 1970s, illustrating her innovative marketing strategies and the impact she had on small farmers. Through her passion for meeting people and promoting diverse crops, she transformed the agricultural landscape and opened doors for greater diversity in the produce market.
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