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When to ignore conventional wisdom, w/Shake Shack's Danny Meyer

Masters of Scale

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How Do You Surprise and Delight Your Customers?

Danny Cevallos: Focus on your team, your customers, on hospitality. In doing so, you're creating a long-term virtuous cycle that will ultimately get your investors bigger long-term returns. "I incultate it by talking about it till people roll their eyes because they're so sick of hearing me talk about it," he says.

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