Introduction

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In this episode, Google's Head of Trading and Commercialization, Northern Europe, Michiel Koopman, a Dutch military veteran, talks about why negotiations fail

You'll learn:

1. Not leading with empathy
2. Not taking relationship-building seriously
3. Not having your ego in check

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Contact ANI

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The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/

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