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Udi Ledergor on Sales & Marketing Alignment Done Right
Outbound Squad
What's the Collaborative Approach to Product Marketing?
When it comes to departmentally, who is coming up with that messaging? That all goes back to the alignment that we talked about earlier. At the go-to-market level, it's typically product marketing who puts together the messaging hierarchy. There's enough data showing that you need a lot of repetition to get a simple message through someone's ears.
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