Imitation and Innovation Are Not Opposite

i like to think of imitation in a positive sense. The memetic desire should not just be uno thought of as a negative thing at all. There's a process of becoming more aware of it and being more intentional about kind of models that we choose to imitate. Andno ton often comes out of imitation. It kind of wenow. We imitate somebody that we aspire to be, we put that through our own personal filter, and it comes out of that as innovation or as something a little bit unique. In gerard's view, this memetic desire or memesis often leads people into these really, really uncomfortable rivalries.