Are You Trying to Be Likeable?

When we're about warmth and competence, regardless of your gender, warmth is more important than competence. Women can get back lash for being perceived as not warm. Executives at highest levels and biggest companies get coached to smile. Dan arielli has shown how our gater brain encourages irrational purchasing decisions. He found that serving coffee out of a fancy looking container genuinely makes it taste better when compared to the same coffee served out of a plastic ness cafe tub. menus which contain more descriptions about the food, like pan fried sea bass with triple cooked chips, sell better than simple descriptions like fish and chips. champagne served in a flute glass is ranked as more flavorsome than the exact