Navigating AI Prototyping Challenges

David is the Head of AI Product at Figma and gave me an exclusive demo of Figma Make, Figma’s new AI prototyping tool. We had a great chat about how Make stands out from other tools and how it works under the hood, including a deep dive on evals.

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Timestamps:

(00:00) Building the best design-to-prototype tool in the market

(03:17) Demo: From static image to interactive solar system

(06:05) 3 ways that Make stands out from other prototyping tools

(12:01) How Make actually works behind the scenes

(15:21) 4 types of evals to improve Make's AI prototypes

(17:40) How the "Great Bakeoff" transformed the product

(23:29) The biggest product challenges in building Make

(27:23) Why prototypes are now the gold standard for design

(35:07) How Figma learned from its past AI mistakes

(40:36) Demo: Drawing apps, games, and more with Make

Where to find David:

LinkedIn: https://www.linkedin.com/in/davidkossnick/

Website: https://www.figma.com/make/

Get the takeaways: https://creatoreconomy.so/p/figmas-make-ai-prototyping-tool-is-here

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