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How to Craft Your Strategic Narrative with Andy Raskin

Yes, and Marketing

CHAPTER

The Power of Context in Sales

The sales deck is a place where someone else is telling your story who's not the CEO. Sales prospects will tell you right away or they just won't never call you again there's a balance right yes people want to know what your stuff does at the same time they want context that they needcontext to understand why it matters and why it's going to be urgent, he says.

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