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9min chapter
#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of Sendlane
Always Be Testing
Evolution from Affiliate Marketing to E-Commerce Branding with Sendlane
The chapter explores the speaker's journey from affiliate marketing to creating software tools and ultimately founding Sendlane, a platform focused on e-commerce brands. It delves into Sendlane's specialization in catering to mid-market enterprise companies in the DTC space, providing comprehensive solutions for email, SMS, product reviews, and forms.
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